Product Renaming: New Italian Bread Product Titles

01 — Project details

This was a competition to rename a new product for a bakery. The product is described as 'new Italian bread' but is not particularly new or Italian, so they wanted to rename it something more suitable.

02 — Creative process

My approach was to capture the thin-crusted, flavourful and oaty texture of this sourdough loaf, using language that was deliciously descriptive in order to bring the aroma of freshly-baked bread into the customers mind.

Suggested Names

• Rustic Oaty Cob: Gluten Free Sourdough Loaf

• The Rich Oaty One

• Gluten-Free Oaty Loaf

• Custy Oat Sourdough Cob

• Oaty Cob Sourdough Loaf