Social Media Copy Case Study
01 — Project details
Our aim was to improve increase number of followers and number of click-throughs to the website by reworking the copy to be more conversion-focused and relevant to the target audience.
02 — Creative process
My approach was to draw on my knowledge of the brand to bring the right values to the copy so that we could build trust and position ourselves as a great solution to the visitors pain points.
We managed to achieve a 30% improvement in accounts reached, and an 11.3% increase in followers following the release of the new copy.
+30%
more accounts reached
+11.3%
increase in followers
8,927
words replaced during our collaboration
3
cups of matcha consumed daily on average